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WHY BECOME A SPONSOR?
Participation
in the sponsorship program of the Iron Horse Combined Driving Event
offers excellent opportunities for corporate and product exposure
and unique entertainment in addition to supporting the combined
driving sport in the Midwest. As a Sponsor, you will reach a wide
audience from spectators who attend and from those who attend the
show to compete.
CORPORATE
EXPOSURE
The Iron Horse offers multiple days of exposure to
a varied audience of both local and out-of-town spectators as well
as visitors from several states across the country.
Corporate space is available in the Trade Fair area for sponsors
interested in displaying products to spectators and competitors.
Equestrian athletes and their spectators represent some of the country’s
most affluent families.
WHO
IS THE EQUESTRIAN AUDIENCE?
The equestrian audience is an owner, trainer, groom
or spectator. Demographic research on Equestrian Sports Participants
profiled 70,000 members (Source: The United States Equestrian Federation)
Other factors include the following:
- 80%
have a minimum four-year college degree.
- The
average age is 39 years.
- Average
income was $134,000 compared to $55,000 for all US households.
40% report an individual income in excess of $150,000 per year.
Average net worth was $955,000
- Has
an investment portfolio worth $460,000
- The
average home value is $412,000.
- 81%
own their primary residence outright.
- 15%
own a second home.
- Spends
29 nights per year in hotels
- 78%
are members of a frequent flyer program. 43% travel on airlines
more that 16 times per year
- 97%
hold one or more credit cards.
- Owns
3 vehicles and 55% of the automobiles owned were purchased last
year.
- Average
number of equestrian events participated in each year: 14
- Average
number of horses owned: 5.
ENTERTAINMENT
The Iron Horse Event is pure athletic competition
of the highest order, coupled with the historic and extraordinary
partnership of man and horse. It takes no knowledge of horses or
the intricacies of the competition to enjoy and appreciate it.
Judging of the Dressage Test is basically an evaluation of perfection
of movement, obedience to the driver and rapport between horse and
driver. Anyone can judge these characteristics, and the spectator's
opinion often agrees with the judges. Dressage is held the first
day of the competition.
The Cross-Country Marathon Test on the second day is the heart of
the sport and is quite exciting -- the horse and driver head cross-country
and meet challenging obstacles one after another. They virtually
soar through hazards performing difficult moves in and around trees
and ravines with stonewalls, fences and water to the next grueling
hazard. After witnessing these examples of athletic ability you
can understand the importance of trust between the horse and driver.
The Cones Course Test is the third phase of combined driving. Each
competitor must drive through several sets of cones with balls set
on top. The course is timed; therefore the driver must be fast as
well as accurate. One ball knockdown can cost the driver from winning
his or her place in the overall competition.
The Iron Horse provides an ideal venue to promote your product as
well as to entertain business associates and friends in turn developing
new relationships in a one of a kind setting. The Iron Horse Event
and its activities offer a unique and thoroughly enjoyable occasion.
SPONSORSHIP
OPPORTUNITIES
The Iron Horse has several sponsorship options and all can be tailored
to fit your specific needs. We will do everything possible to accommodate
you in promoting your business. Your sponsorship opportunities include
the following benefits:
Corporate
Recognition
Program Advertising
Program Listing
Banner Display in High Traffic Areas
Announcer Recognition
Trade fair, Covered Display Space
Reserved Table in the Patron Tent with Views Overlooking the Course
Preferred Parking Passes
Invitations to Attend the Iron Horse Welcome Dinner
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